This video by Matt Diggity discusses the importance of building backlinks for a website to rank on the first page of Google. It mentions that backlinks need to fulfill three main requirements: relevance, trust, and power. The video suggests using a mix of backlink types to achieve these requirements.
Two essential link types mentioned are Digital PR (Public Relations) and Guest Posting. Digital PR involves creating interesting studies and earning backlinks from high authority websites. Guest posting involves writing articles for other websites in exchange for a backlink. The passage also emphasizes the importance of finding journalists interested in specific topics for digital PR and reverse engineering your competitor’s websites for guest posting opportunities.
Additionally, the video briefly mentions the concept of link farms and cautions against using them. The technique mentioned in the video increased the number of links received from guest post campaigns by 64%. Matt advises against using link farms, as they contain low-quality content and can result in Google penalties. He also warns of manipulated high DR websites that inflate their metrics to charge more for guest posts. The video recommends link insertions, contacting website owners to add links to existing articles, and suggests special techniques such as rewriting outdated articles or using broken link building. It also mentions using the HARO platform (Help a Reporter Out) to provide quotes and get links from reputable publications. Directory citations are suggested for new sites, although they don’t provide link juice. PBN links are also discussed, which are powerful but not considered white hat.
Channel: Matt Diggity
Original Publish Date: 2023-10-18
Original Title: These are the Backlinks I’m Building in 2023…
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